Facebook Authorship – How to add Facebook Author Tag to your Blog?
The Demise of Google Authorship and the rise of Facebook Authorship”
What is Facebook Authorship?
Facebook has recently introduced “Facebook Authorship” feature that is powered by the Author meta tag. Facebook’s Author Tag will help publishers to allow Facebook readers to start following the author of an article they just read.
With this simple author Meta tag, writers/publishers can easily include the authorship information for any piece of content they share on facebook.
So, next time when the author or anyone else shares that piece of content on facebook, the author profile is attached to it which links back to the author facebook profile/page with an option to follow/like the author/page too.
How is it useful?
Facebook Authorship is a powerful way for bloggers/publishers/journalists to promote themselves along with the article or content that they create. It also helps them to increase their fans/followers and grow their audience reach.
How to allow people to follow you on Facebook?
Before proceeding to the author tag setup, you need to allow “following” feature for your facebook profile if you haven’t already. As facebook has a limit of 5000 friends, the ability to “follow” someone helps one to connect to more people. By accepting followers instead of additional friends, you still have an option to share your personal updates to “friends only” and keeping public followers away from your personal updates.
So, next time you plan to share an update you will have an option to share it with “friends only” or “public” which will be visible to your followers as well as friends.
To Enable “follow” feature, please follow the below steps:
- Login into your facebook account.
- Go to Settings (Upper right corner).
- Click on Followers/Public posts tab.
- Set “Who can follow me” to Everybody.
How to setup Facebook Author Tag ?
Now that you have enabled the “follow” feature for your facebook profile, it’s time to let facebook know about the articles you wrote by setting up the author meta tag.
These author tags allow blogs/websites to link an article to the Facebook profiles of both the author (=personal profile) and the publisher (=page).
Usage is pretty simple:
<meta property="article:publisher" content="https://www.facebook.com/yourfbpage" />
<meta property=”article:author” content=”https://www.facebook.com/yourfbprofile” />
If you have an html based simple website, you can simply include your own author tag in the above format along with other meta tags before the head tag closes </head>.
In case you are using a CMS like wordpress, you can easily add the author tag by using a plugin called “WordPress SEO by Yoast”
Here are steps to configure the same:
- Install the “WordPress SEO by Yoast” plugin.
- Click on the “SEO” tab on the left side of the dashboard.
- Then click on Social tab.
- Click on “Facebook” tab & check the Add Open Graph meta data checkbox.
Once you are done with the plugin set-up, click on Users in the left sidebar as shown below, find your user profile, and then enter your Facebook profile URL in the appropriate field and click on update profile.
How To Test & Verify your Facebook Author Tag?
Once you have successfully completed all the above steps, it’s time to test and verify the author-tag that you have added to your website.
To verify that your site is using the correct facebook author-tag, open one of your posts/pages and press (Ctrl+U) to view source code. You should be able to see your new meta tag (article:author) within the meta tags code. To ease the method you can press (Ctrl+F) and use search feature to locate the tag and see if its correct.
After verifying your tag, you also need to run specific articles/pages through the Facebook Debugger tool in order to clear Facebook’s cache for the content.
Simply go to the Open Graph Object Debugger Tool and enter your article’s URL and click on Fetch new scrape information.
This will show you how facebook have scraped data for that particular URL along with the preview of what your content will look when it will be shared on Facebook.
If it doesn’t yet look correct (wrong post image, or no byline showing author name), I would suggest you to click on the “Fetch New Scrape Information” button, repeatedly if needed, until the preview of the article looks correct.
I hope this article helped you understand Facebook Authorship and how it is setup. I’d appreciate it if you share it with your friends and fellow bloggers. If you have any queries or want to share anything with me, please do so by using the comments section below.
I’d be glad to hear your thoughts on this. Cheers!