Sorabh Chauhan

All things digital – social media . art. technology
Browsing category: Facebook, Social Media
Facebook Authorship Tag

Facebook Authorship – How to add Facebook Author Tag to your Blog?

The Demise of Google Authorship and the rise of Facebook Authorship”

What is Facebook Authorship?

Facebook has recently introduced “Facebook Authorship” feature that is powered by the Author meta tag. Facebook’s Author Tag will help publishers to allow Facebook readers to start following the author of an article they just read.
With this simple author Meta tag, writers/publishers can easily include the authorship information for any piece of content they share on facebook.

So, next time when the author or anyone else shares that piece of content on facebook, the author profile is attached to it which links back to the author facebook profile/page with an option to follow/like the author/page too. (more…)

what is retargeting

Retargeting – Smart Way To Convert Your Visitors into Customers

Retargeting is not a new term in Internet Marketing industry. With time the term has evolved, with a broader definition and involves different ways to work with the “retargeted” visitors. Today, Retargeting is not limited to the sites; it now works with Search and Social aspects too.

What is Retargeting?

Retargeting is a simple technique to reconnect with the visitors of your websites, who visited your website earlier but didn’t purchased or optin what you have to offer.

Studies have shown that an average user needs to see an offer or a product several times before they decide to spend their money on them.

Research also shows that only 2% of your visitors convert into customer on their first visit to your online store or website. Retargeting bring back those 98% visitors back to your website and converts your potential customers into happy customers. (more…)