Retargeting is not a new term in Internet Marketing industry. With time the term has evolved, with a broader definition and involves different ways to work with the “retargeted” visitors. Today, Retargeting is not limited to the sites; it now works with Search and Social aspects too.
What is Retargeting?
Retargeting is a simple technique to reconnect with the visitors of your websites, who visited your website earlier but didn’t purchased or optin what you have to offer.
Studies have shown that an average user needs to see an offer or a product several times before they decide to spend their money on them.
Research also shows that only 2% of your visitors convert into customer on their first visit to your online store or website. Retargeting bring back those 98% visitors back to your website and converts your potential customers into happy customers. (more…)