Sorabh Chauhan

All things digital – social media . art. technology

Online Marketing, Social Media

what is retargeting

Retargeting – Smart Way To Convert Your Visitors into Customers

Retargeting is not a new term in Internet Marketing industry. With time the term has evolved, with a broader definition and involves different ways to work with the “retargeted” visitors. Today, Retargeting is not limited to the sites; it now works with Search and Social aspects too.

What is Retargeting?

Retargeting is a simple technique to reconnect with the visitors of your websites, who visited your website earlier but didn’t purchased or optin what you have to offer.

Studies have shown that an average user needs to see an offer or a product several times before they decide to spend their money on them.

Research also shows that only 2% of your visitors convert into customer on their first visit to your online store or website. Retargeting bring back those 98% visitors back to your website and converts your potential customers into happy customers. (more…)

free online screencasting tools

Top 3 Free Online Screencasting Tools

Screencasting is one of the best way to promote your product or service.. Whether you want to create a product demonstration, website walk-through or a tutorial video, screencast is a great way to showcase the process.

I have seen most of the marketers and other people around me, using Camtasia software to record their screen and create such screencast videos.

But what, if you are using someone else’s computer and such a software is not around? The online or web-based screencast tools comes to your rescue then. These cool tools lets you record your screen without any software installation easily and quickly. (more…)